But how exactly do I make it clear
for whom I am there?
When someone asks you what you do,
you often tell us what profession you have ..
"I am a nail technician"
"I am a beautician"
"I am a pedicure"
Now that person can imagine what you are doing
but often it is a bit vague ..
It can be different, clearer ...
When you have a market message,
this is sometimes also called an elevator pitch,
you can tell exactly who you are there for and what you are solving in 1 sentence.
And that lingers
it's easier to remember
- I make clothes for women who are taller than 1.80, instead of I am a dressmaker
- I help women aged 50+ to stay in shape, instead of being a fitness instructor
- I teach highly sensitive children to play guitar, instead of being a music teacher
and you can also "so" sticking behind it
... so that they always have the right size and no longer have to walk around in too short pants
... so that later on they suffer less from osteoporosis
... so that they can relax at the end of a school day ...
some could probably be more exciting ...
because I don't know the background of that target group :)
but it's about the idea.
I hope you feel what I mean.
How do I know now
whether I have a good market message?
The next time someone asks you what you are doing,
tell her your market message.
Two things can happen
- or she will look blurred
- or she is enthusiastic and will ask further ..
In the 1st group it may be that the person is not your target group,
but often it is that your message is not strong enough, yet...
it still has to be ' more exciting '
because even if the person does not fit into your target group,
she often finds it interesting what you have to say
when you convey the right message ...
she becomes enthusiastic and want to know more...
and it may just be that she refer customers
who could use your help.
Because she easily remembers your message
and can match it with the problem someone has ...
"I'm so fed up ... my pants that I buy in the store are always too short" ...
"Oh, then you have to go to so-and-so, ... because they make special clothes for long women.."
Practice your message
so that it comes out of your mouth with confidence
because as soon as you come across insecure
, your message will not come across well.
Stand in front of the mirror with your
legs at hip height
and push your knees together (they don't have to touch).
You will feel your pelvis tilt
and your back straighten .
Tell your message OUT LOUD to your reflection.
listen carefully to yourself ...
do you tell it confidently?
Or not yet?
Practice out loud regularly .. get used to this
because talking to yourself is easy
but as soon as you say it out loud it sounds different ..
Do you recognize that? :)